Marketing and Sales Management
This section involves using effective communication in the marketing process. It looks at how market research, pricing strategies, advertising, competitive bidding, contract negotiation, and customer service can improve your business.
Leadership and Corporate Citizenship
Ideas involving how managers act as effective leaders and communicators, managing change within a company and relating your business to your community. Also looks at business structures and conflict resolution methods.
Innovation, Strategic, Business and Succession Planning
Developing effective business plans and setting goals using ideas of what is part of a successful business. Also includes innovation, situation analysis and succession planning.
Risk management as it pertains to business operation. Different situations involving contract law. Understanding the differences between types of business structures and what is useful for you.
Technical – Exterior Landscaping
Examines knowledge of technical operations involved in the installation and maintenance of landscape projects. Topics include plans, standards, irrigation systems, IPM, project management, softscape installation, grading and turf.
Human Resource Management
Examines topics covering what is involved in recruiting, hiring and maintaining employees to run a successful business. Includes issues of compensation, training and employee safety as well as specifics about the hiring process itself.